The International Home Furnishings Center has introduced Designer Preview, a magazine focusing exclusively on information important to the burgeoning number of
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\ninterior designers shopping at the world\u00e2\u20ac\u2122s largest home-furnishing market here.
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\nDesigner Preview will be mailed a month before the October International Home Furnishings Market to a targeted list that includes every interior designer who has registered at the three previous High Point shows. The new magazine will also be distributed through IHFC\u00e2\u20ac\u2122s Designer Resource Center, the market\u00e2\u20ac\u2122s media center in the IHFC Commerce Wing and in Designer Preview advertisers\u00e2\u20ac\u2122 showrooms.<\/p>\n
\u00e2\u20ac\u0153We saw an opportunity to offer a magazine that addresses the unique needs of interior designers at this market,\u00e2\u20ac\u009d says Tom Lindh, who became IHFC president earlier this year. \u00e2\u20ac\u0153Interior designers are becoming an increasingly large and important part of the buying mix, but it\u00e2\u20ac\u2122s important to understand that they come to High Point with a different agenda than other buyers. Designer Preview will help them connect with designer-friendly manufacturers and more easily find those unique products that will impress their discerning clients.\u00e2\u20ac\u009d<\/p>\n
The magazine will feature a profile of designer juggernaut Candice Olson, star of \u00e2\u20ac\u0153Devine Design with Candice Olson\u00e2\u20ac\u009d on HGTV and the W Network, plus a wide variety of stories about companies that cater to interior designers. It will be an important source for product information as well.<\/p>\n
The magazine will also be an advocate for designers by demonstrating to manufacturers that the steadily growing numbers of interior designers attending market provide excellent opportunities for business growth.<\/p>\n
Beyond the new magazine, IHFC is committed to doing everything possible to meet the special challenges interior designers face while shopping here at the world\u00e2\u20ac\u2122s largest home-furnishings trade show.<\/p>\n
For example, the company has enhanced the Designer Resource Center, a 4,000- square-foot office away from home with computer stations and other amenities in a comfortable lounge setting on the first floor of the Hamilton Wing next to Interhall. DRC, which features a concierge service and highly qualified staff to assist designers, has added the Catalog Wall packed with catalogs, brochures, DVDs and other helpful materials from designer-friendly exhibitors. The center will also compile a list of companies that welcome and service designers, and that require low or no minimum orders.<\/p>\n
IHFC also sponsors two events at each April and October market as part of educational programming designed specifically to provide interior designers an opportunity to increase their knowledge and improve their skills.<\/p>\n
The most successful designers in the world have led IHFC seminars, including Candice Olson, Alexa Hampton, Nina Campbell, Doug Wilson, Alexandra Stoddard, Christopher Lowell, Mark Hampton, Chris Madden, Tracy Porter, Mary Engelbreit, Charlotte Moss, Raymond Waites, Mario Buatta, Bob Timberlake, Vladimir Kagan, Lillian August, Judy George, Alexander Julian, Mary Emmerling and Larry Laslo<\/p>\n
\u00e2\u20ac\u0153As the industry\u00e2\u20ac\u2122s largest exhibition building with 3.5 million square feet, IHFC is a destination for virtually every interior designer who comes to High Point,\u00e2\u20ac\u009d Lindh says. \u00e2\u20ac\u0153We are not only uniquely positioned to enhance their shopping-learning-networking experience while they\u00e2\u20ac\u2122re here, but we are also determined to do everything we can to make this market a terrific experience for them.\u00e2\u20ac\u009d<\/p>\n
Opening in 1921, IHFC was the original showroom building in High Point and after 85 years of expansion remains the centerpiece of the world\u00e2\u20ac\u2122s largest home-furnishings trade show. As \u00e2\u20ac\u0153Market Central,\u00e2\u20ac\u009d IHFC alone is home to 650 of the leading home-furnishings manufacturers, including 13 of the top 20 companies. More than 2,500 manufacturers exhibit in High Point twice a year in more than 11.5 million square feet of showrooms.<\/p>\n","protected":false},"excerpt":{"rendered":"
The International Home Furnishings Center has introduced Designer Preview, a magazine focusing exclusively on information important to the burgeoning number of interior designers shopping at the world\u00e2\u20ac\u2122s largest home-furnishing market here.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-871","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=871"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/871\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}