Clint Engel
\nKENT, Mich. \u00e2\u20ac\u201d Top 100 chain American Signature has opened a new concept store here, replacing a nearby Value City showroom.
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\nRooms Today, in a former Target location at Kentwood Town Center, is \u00e2\u20ac\u0153a step above the quality level that Value City Furniture carried because the
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\n market really asked for it,\u00e2\u20ac\u009d American Signature President David Thompson told The Grand Rapids (Mich.) Press.<\/p>\n
\u00e2\u20ac\u0153It\u00e2\u20ac\u2122s a nice area and we saw that the better-quality product sold well there,\u00e2\u20ac\u009d he told the paper.<\/p>\n
Thompson was out of the office today and couldn\u00e2\u20ac\u2122t be reached for more information, including whether American Signature plans to roll out the Rooms Today concept to other markets.<\/p>\n
In 2002, Value City opened its first American Signature store in Franklin, Tenn., which also was a step up from Value City. The company later changed its corporate name to American Signature. At the end of 2012, the Columbus, Ohio-based company had 111 stores, including 19 American Signature stores, doing an estimated $830 million in sales.<\/p>\n
According to the Grand Rapids news story, the new Rooms Today store targets double-income young professionals with a Crate & Barrel and Pottery Barn-like environment. The goods are \u00e2\u20ac\u0153less-commodity-based\u00e2\u20ac\u009d than Value City, which was operating at a nearby mall for the past 10 years, and there\u00e2\u20ac\u2122s more focus on fashion and higher quality decorative components, accessories and fabrics, Thompson told the newspaper.<\/p>\n
Bedroom groups range from $600 to $4,000 and sofas sell for $400 to $1,000.<\/p>\n","protected":false},"excerpt":{"rendered":"
Clint Engel KENT, Mich. \u00e2\u20ac\u201d Top 100 chain American Signature has opened a new concept store here, replacing a nearby Value City showroom. Rooms Today, in a former Target location at Kentwood Town Center, is \u00e2\u20ac\u0153a step above the quality level that Value City Furniture carried because the<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-964","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=964"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/964\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}