Thomasville Furniture Industries will part with industry tradition when it begins publishing prices for its products online in January.


The company announced the move as part of a new pricing policy that is intended to “provide consumers with a better and more consistent shopping experience through the company’s varied sales channels.”

Furniture manufacturers have traditionally refused to publish prices online in deference to their retail partners, who frequently compete on price not just with each other, but also with online stores. Thomasville Furniture merchandise is distributed by multi-line retailers as well as by a network of dedicated company-owned and franchise stores.

Thomasville CEO Nancy Webster said the manufacturer wants to put the needs of the consumer first by offering competitive prices to those who are researching their purchases online.

“We see this published price initiative as a positive step in supplementing and driving the retail and store experience by providing a thorough and fulfilling Internet experience,” Webster said.

Thomasville’s announcement said the overall brand strategy for Thomasville will be to support efforts by retailers get out of the habit of competing so heavily on discounts by, for example, offering more gift cards, gifts with purchase and competitive financing.