Furniture Today,
AT THE MARKET — Several hundred guests turned out at the Universal showroom here for a


presentation of the company’s Better Homes and Gardens furniture line, created in conjunction with the country’s largest home enthusiast magazine.

“We at Universal Furniture know that Better Homes and Gardens delivers trust, appeal and quality — three powerful ingredients that will resonate with retailers and consumers alike,” said Randy Chrisley, president and CEO of Universal. “We are proud to help usher in this new area of branded furniture.”

After the official ribbon-cutting for the event, guests were invited to tour the 13,000 square feet of showroom showcasing all three categories of the new furniture line in lifestyle settings. The collection includes Cottage View, with florals and pastels; Classics Today, described as “today’s traditional;” and Modern Outlook, a contemporary look.

The domestically made upholstery from the company’s new Craftmaster division was designed in collaboration with the magazine’s editors, who contributed ideas for the entire collection based on cues from the magazine’s 38 million monthly readers.

“Our readers, who are passionate home enthusiasts, will appreciate the quality, style and value of the pieces in this versatile collection,” said Editor-in-Chief Gayle Goodson Butler. “They would expect nothing less from a furniture line bearing the Better Homes and Garden brand. We are proud to put our name on this new line from Universal,” she said.

Twenty-three pieces will be available at retail in time for the fall selling season with the rest available at the first of the year.