Fabric company will be based in High Point

HIGH POINT — Greenhouse Design and Irvin Alan Design have merged into one company under the name Greenhouse Design, to be headquartered here. 
 
Greenhouse Design and Irvin Allen already had the same ownership. With the merger, the company will have 70 employees at the High Point operation, 15 of which are new jobs for the city, transferred from Irvin Alan’s former location in Grand Rapids, Mich.


About 95% of the new company’s fabrics are for residential home furnishings.

The company said that combining warehouse facilities, shipping practices and other operations signals a shift in industry dynamics to operate more efficiently, and assures customers they will continue to see the products.
 
“Bringing the entire operation to High Point, the home furnishings capital of the world, will only enhance our leading position within the fabrics industry,” said Ryan McCullough, vice president of sales, who was formerly with Irvin Alan. “The combination gives us the opportunity and resources to push for more market share and name recognition under one brand.”
 
Irvin Alan, a fabric brand for more than 100 years, rolled out a line of designer fabrics in early 2012 that aligned well with the products of Greenhouse Design, the companies said. As a result, the synergy between the two companies continues to grow.
 
“Greenhouse and Irvin Alan share similar characteristics,” said President Mike Bivins, who has been based here with Greenhouse. “Having them both under one roof in High Point will be beneficial to both our customers and an efficient bottom line.”
 
The company said it will continue to offer same-day shipping of fabric orders and quarter-yard samples as part of its high-end customer service portfolio.