Furniture Today,
To develop baby bedding, essentials

BASSETT, Va. — Bassett Furniture Inds. has inked a licensing agreement with Canadian modern parent brand Babylicious to develop a line of baby bedding and essentials under the Bassettbaby brand name.


Bassettbaby will create a “The World of Bassettbaby” in nursery and infant product categories, the company said in a press release.

In addition to Babylicious for infant bedding and accessories, Bassett partners with Dayton, N.J-based Kids Preferred for plush dolls.

The company said it will announce a layette partner soon. It will unveil new products next month at the ABC Kids Expo in Las Vegas.

“It is our intention to add more product categories that complement the brand and our strategy of offering a complete product solution for first time moms and dads for the care of their infant or toddler. We all believe the powerful trust in the brand and the combination of various product categories can create excellent marketing opportunities for retailer,” Lex Bendall, vice president of Bassett Juvenile.

Babylicious was founded in 2012 and specializes in 100% cotton products sold in more than 350 boutiques and major retailers.

“This new partnership is a perfect marriage between our burgeoning baby bedding company and a well-established baby furniture manufacturer,” said Tina Barkley, president of Vancouver, British Columbia-based Babylicious Gear Ltd. “We are thrilled to team up with Bassettbaby to give our customers everything they need for their stylish nurseries: hip, fresh bedding and accessories, and beautifully crafted cribs.”