— Casual Living,
Independent dealers can leverage national brand, expert business systems and practices

Fireside Hearth & Home, a leading hearth retail and service brand, added a Retail Partnership Program to give independent dealers an opportunity to leverage its collective power and brand promotion.

In addition, the program provides access to industry-leading business systems and processes, as well as marketing, merchandising and training best practices to enhance showrooms and the ability to sell hearth products and services.

“To get the most out of today’s fast-paced retail environment requires implementing best practices across an organization from operations to marketing to merchandising to training,” said Katie Erickson, vice president, Fireside Hearth & Home Retail Development, Hearth & Home Technologies. “We developed the Fireside Hearth & Home Retail Partnership Program as a way for independent dealers to tap the expertise of the nation’s leading fireplace retail brand and gain support in key business functions that will help grow their business. The program gives dealers the best of both worlds by allowing them to keep their independence as a business owner yet still be a part of a national branding effort.”

Dealers interested in the program should contact their Hearth & Home Technologies’ sales representative or call Brian Smith, director, business development, Hearth & Home Technologies, at 952-985-6547.

Fireside Hearth & Home is the retail and distribution division of Hearth & Home Technologies, offers more than 50 years of hearth experience, as well as one of the most recognized brands in the industry with Heat & Glo, Heatilator and Quadra-Fire. For more information on Fireside Hearth & Home and retail locations, visit www.firesideusa.com.