— Furniture Today,
Was regional sales manager at Tempur-Pedic

JESSUP, Md. — Bedding veteran Alan Hirschhorn has been named senior vice president of sales at Dormia. He will be responsible for expanding national dealer distribution of the Dormia mattress line. He succeeds Jim Knapick, who has left the company.

Hirschhorn joins the company from Tempur-Pedic, where he was regional sales manager for the metropolitan New York market for seven years.

Before that, he was vice president of JoAnne’s Bed and Back Shops, where he led the chain’s expansion into the New York region. He also was director of furniture for 1-800-Mattress. He has 27 years of experience in the home furnishings industry.

“Alan’s extensive experience on both the retail and manufacturing sides of the mattress industry will provide our current and prospective dealers with a tremendous resource to help them grow and expand their businesses,” said Mike Zippelli, CEO of Dormia.