SACRAMENTO, Calif. — John Keyes, owner and chairman of Naturwood Furniture, which has two showrooms and a warehouse/outlet store here, has died. He was 68.

Keyes died of a heart attack while fishing in Alaska, a store spokesperson said.

According to the company’s Web site, Keyes assumed responsibility for running the business at age 19 after the death of his father, Walter A. Keyes. John Keyes and wife, Virginia, who survives, bought Naturwood from Keyes’ mother in 1975.

The couple’s daughter, Lisa, is president of the retailer.

Funeral arrangements were pending Friday. In lieu of flowers, memorials may be made to the Northern California Shriners Hospital, 2425 Stockton Boulevard, Sacramento, Calif. 95817, or to Saint Patrick’s Orphanage and Children’s Home, 5945 Franklin Blvd., Sacramento, Calif. 95824.