— Furniture Today,
BASSETT, Va. (BUSINESS WIRE) — Bassett Furniture has appointed Jason Camp to lead the company’s retail and brand strategies.


As senior vice president of retail, he will be responsible for sales, marketing, retail merchandising and corporate store operations.

“The retail landscape of the furniture industry has changed dramatically over the last several years,” said Robert H. Spilman Jr., president and CEO. “We will rely on Jason’s expertise to continue to improve our retail store model and communicate our proposition of stylish, well-priced home furnishings to consumers.”

Camp served most recently as senior vice president and general manager of the retail division at Restoration Hardware. He will report to Spilman.

“Experience has demonstrated that a brand-driven approach to selling consumer products results in greater consumer satisfaction. Jason’s expertise and vision is ideal to further developing Bassett’s retail stores and improving all aspects of sales and marketing,” said Spilman.

Camp said: “Bassett has one of the top brands in the furniture industry and is well positioned to build its brand by controlling how the products are presented in a retail setting. I’m excited about the opportunity and I truly believe building a meaningful relationship with our consumers will ultimately result in a profitable, long-term relationship. I am dedicated to making Bassett the brand of choice for consumers.”