— Furniture Today,
DELPHI, Ind. — Casual dining and occasional furniture manufacturer and importer Chromcraft Revington said


Wednesday it is combining the sales forces for three of its major brands — Chromcraft, Peters-Revington and Silver — into one organization.

The company said the restructuring will more closely align the three brands.

Officials weren’t immediately available to say whether the move will result in a change in the number of sales representatives for Chromcraft Revington. The company did say the move does not affect the sales organizations for its Cochrane and Sumter brands.

Chairman and CEO Ben Anderson-Ray said in a statement that the change will help “strengthen our relationships with customers, improve our customer service and enhance our sales effectiveness. By combining the sales effort for these closely related brands, we believe that customers will be provided with a stronger, unified point of contact and greater consistency in our overall approach to the market.”

The company has named four employees as regional account manager roles in the new sales organization, which is called CR Sales.

They are Richard Graves, Peters-Revington vice president of sales, who was named vice president of sales Northeast; Reb Nicholson, Silver vice president of sales and marketing, now vice president of sales Southeast; Rik Talley, Chromcraft vice president of sales and marketing, now vice president of sales Central; and Tim Bullin, Chromcraft western vice president of sales, now vice president of sales, Western.

They report to Mike Hanna, president of Chromcraft.

In a statement, Hanna said the change would help better enhance and integrate marketing, promotions and product selections in casual dining, occasional and other categories such as entertainment.