Will direct new marketing effort
HICKORY, N.C. — Karin Cook has been named director of

marketing for Clayton Marcus and Pennsylvania House, two companies recently merged under the La-Z-Boy umbrella.

She reports to Mac McCall, president of both companies.

Cook spent the past five years at Broyhill, most recently as director of brand communications, leading print media negotiations on behalf of parent company Furniture Brands International and managing Broyhill brand development and public relations. Before that, Cook worked at advertising agencies in Memphis, Tenn., and Winston-Salem, N.C.

McCall said that this is the first time Clayton Marcus will have a marketing arm. He said Cook will focus on the development of retail promotions, develop the brand’s image, conduct consumer research and enhance the company’s Web site.

“Karin brings a wealth of experience, talent and enthusiasm to our companies,” he said. “We have aggressive plans for Clayton Marcus and Pennsylvania House, and Karin’s marketing leadership will be an important part of our efforts.”