For big families or just big appetites, the new GE Monogram refrigerator takes up more space, and delivers more storage, in America’s ever expanding kitchens.


As design shows and magazines tout small living as a way for modern urbanites to edit their style and emerge with the truest possible self expression while saving energy and, hopefully, using sustainable products along the way, GE chases McMansion consumers for whom bigger is always better.

We can’t argue with the convenience of being able to fit the inventory of the average corner store into a kitchen, and the space created by enormous great room/kitchen combos can only be filled with so many cabinets. Plus, GE’s double Monogram fridge, a 72″ unit that’s essentially two refrigerators, side by side, will probably use less energy than two separate fridges would. And it’s not uncommon for Americans buy a new refrigerator but keep the old one in a basement or garage. With the double sized Monogram, GE invites consumers to ditch those energy inefficient models, stocked with beer and frozen foods, and bring our excess to a room with more access.

The GE Monogram in 36” and 72” models will retail for between $6,799-$6,999 and $13,999-$14,499 respectively and will be available in August 2013.