By: Furniture World Magazine 
The Las Vegas International Home Furnishings Market (July 24-29) will reflect the ever-widening spread of Kathy Ireland’s Lifestyle Design


impact on the home furnishing industry, with five new companies premiering and displaying Ireland-designed creations at the convention. The new quintet joins dozens of major firms at the market who have achieved success through association with her Kathy Ireland Worldwide company.

Respected companies joining the growing family of Ireland-associated companies at the market and in the worldwide home products field include the noted porcelain firm, Franz Collection, Inc. which will unveil the Kathy Ireland Home By Franz line of hand sculptured and hand-painted porcelain tabletop and decorative accessories, and Hallmart Collectibles which will introduce 17 collections of Kathy Ireland Home by Hallmart top-of-the-bed fabric designs. Other new Ireland associations debuting at the Market are Kathy Ireland Home by PCL and PCA, Kathy Ireland Home by Martin’s home office furniture and entertainment center’s and Kathy Ireland Home by LABS, Inc., which will exhibit her news designs in florals, foliage, trees and keepsake ornaments

New lines being presented in Las Vegas by firms long aligned with KIW include American Traditions by Standard featuring furniture crafted with a sense of this country’s historic styling and City Style by Grand Designs with an emphasis on clean, contemporary, geometric modern and cosmopolitan lines which now have great international currency. They are joined by the new Estate Classics by Grand Designs line with an emphasis on classic, elegant and refined designs suggesting heirloom quality, as well as Retreats by Grand Designs which creates interiors of rustic, primitive, cottage, coastal or country flavor to achieve a feeling of freshness, brightness and calm to restore the spirit.

KIWW’s long-time association with Standard Furniture, will offer a wider variety and larger volume then ever with the introduction at Las Vegas of four new joint brands.

The massive Ireland imprint at the Las Vegas event comprises her products, either in their own showrooms or in the Standard Furniture or Shaw Inc. showrooms, of the Kathy Ireland Home By co-ventures with Faribault Mills, Standard, Shaw Inc. and Shaw Living, Pacific Coast Lighting and Accessories, LABS, Therapedic, Martin, Hanna’s Candle Company and Alta.

All of the new products are created and supervised by Ireland (who is CEO and Chief Designer for Kathy Ireland Worldwide.) In all of KIWW co-ventures, Ireland is an active participant in the development of the joint brand products, with hands-on involvement with all future initiatives.

Across the wide spectrum of home products, retail observers have attributed Ireland’s powerful branding success.. her ability to pull customers from one product line along with her when she enters a new field of design and manufacture.. to fidelity to her company mission statement, “finding solutions for families, especially busy moms.”

About Kathy Ireland Worldwide:
Kathy Ireland Worldwide (KIWW) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland. The primary mission of KIWW is“…finding solutions for families, especially busy moms.” Forbes Magazine reports that KIWW is a “design empire which grosses over one billion dollars annually in retail sales”. This year Newsweek reported, “Annual sales run to $1.4 billion.” KIWW products include flooring, rugs, home furniture, office and entertainment furniture, lighting, decorative accessories, window coverings, bedding, mattresses, candles, apparel, jewelry, blankets and top of bed. In 2000, KIWW began expanding its mission and consumer needs, with the addition of specialty brands, presenting “Design Ambassadors” ACafé by Chef Andre for food and entertaining, J du J cultivated by Nicholas Walker for outdoor living and garden inspirations and The Quilts of Gee’s Bend whose original works of art from rural Alabama are the Genesis of unique designs for home. The original Quilts of Gee’s Bend gained international recognition through museum tours around the world. KIWW teams with industry leaders in each category of business, Flooring-Shaw Industries a Berkshire-Hathaway Company, Rugs-Shaw Living a Berkshire Hathaway Company, Home Furniture-Kathy Ireland Home by Standard, Office and Entertainment Furniture-Kathy Ireland Home by Martin, Lighting-Pacific Coast Lighting, Decorative Accessories-Pacific Coast Accessories, Window Coverings-Kathy Ireland Home by Alta, Bedding-Kathy Ireland Home by Therapedic, Permanent Florals-Kathy Ireland Home by Labs, Candles-Kathy Ireland Home by Hanna’s Candle Co., Socks-Kathy Ireland by Moretz, Active wear-Kathy Ireland by Orioxi, blankets- Kathy Ireland Home by Faribault Mills, Top of Bed- Kathy Ireland Home by Hallmart Collectibles and Jewelry-Kathy Ireland Exclusively for House of Taylor Jewelry. House of Taylor Jewelry (NASDAQ:HOTJ) is a publicly traded company.