— Furniture Today,
MONROE, Mich. — La-Z-Boy has named Tom Zwolan to the newly created post of director of consumer research.


He will lead the company’s consumer research efforts and help develop the program as a core competency within the sales and marketing team. He reports to Jennifer Sievertsen, vice president of brand marketing.

“Tom brings an extensive background in consumer research to our marketing team that will allow us to further grow the brand by listening to and meeting the demands of consumers,” Sievertsen said. “His expertise in this area will be invaluable to the company’s world class marketing organization.”

Zwolan most recently was senior vice president of Synovate Motoresearch, a marketing research firm. He earlier held a variety of research, sales and marketing posts at several automotive and business solutions firms, including a 15-year stint at Ford Motor Co