Clint Engel — Furniture Today,
WOODBURY, N.Y. — Levitz Furniture will move its headquarters from this Long Island

city to Manhattan in mid-December, and says the new digs will help it continue to bring in talent as it revitalizes the brand.

The company will occupy about 30,000 square feet — the entire 23rd floor — of the historic Woolworth Building at 233 Broadway. The 80-store Top 100 company will keep a small corporate presence in Woodbury, mostly for information technology functions. It did not disclose its investment in the new space.

“We are continuing our efforts to strengthen the Levitz brand, and this move to lower Manhattan represents one more important step,” said CEO Tom Baumlin.

Prentice Capital Management and liquidator Great American Group acquired Levitz’s assets out of bankruptcy in December and subsequently brought in a new management team and closed the worst performing stores.

“Over the past several months, we have attracted a world class management team and believe this move will further our efforts to continue to bring a superior level of creative talent to our organization,” Baumlin said. “We are excited to tap into the energy of Manhattan and participate in the downtown area’s rebuilding efforts as we reestablish Levitz Furniture as a premier source for … home furnishings.”

The 54-story Woolworth Building, built in 1913, was the world’s tallest building until it was surpassed by 40 Wall Street in 1930. Today it’s one of the 20 tallest buildings in New York.