Ray Allegrezza — Furniture Today,
AT THE MARKET — Linon Home Décor Products is here with a lineup of new items, most of which were customer-driven.
New products at the company’s showroom in the 220 Elm building, space 202, include three all-wood, ready-to-assemble bedroom suites from Asia, a grouping of all-wood, Brazilian-made home entertainment configurations and a collection of accent furniture featuring Asian tung wood.
“We took our cue on these introductions from our customers,” said Linon President Jim Ziozis. He pointed to the new Moderna home entertainment collection.
“Our customers told us that there are tons of items in this category priced between $79 and $299. They said there are plenty of items at the $2,000 and above price points. What they told us they wanted were products that could fill that vast void between those two extremes,” Ziozis said.
The 14 items in the Moderna collection carry suggested retails of $199 to $499. The lineup includes plasma television stands with storage, tower piers and full-sized entertainment centers that can house television screens ranging from 50 to 64 inches.
Pieces feature hollow-core construction, which makes them easy to move. However, all the stress points are solid wood for maximum stability.
Linon’s new all-wood, RTA bedroom suites include the contemporary Newport, the Mission-inspired Carolina and the transitional Contempo. All are full collections with queen-sized beds ranging in price from $299 to $399 as well as case pieces, including chests, double dressers, armoires and nightstands, set to retail from $119 to $299.
“We’ve had an incredible response not only from our mail-order and Internet retailers, but also from our mass-merchant customers who don’t typically have the ability to deliver case goods,” Ziozis said.
The third major introduction, Woodland, is a group of small accent and storage furniture featuring tung wood from China. All the items are ready to assemble and carry suggested retail prices ranging from $99 to $149.
Another new group, Dan-ni, includes dining pieces in low and high heights, and also accent pieces.
Described as affordable luxe, the items feature metal hardware and metal accent strips.
