Home Accents Today,
Liz Claiborne and rug vendor Nourison have reached an agreement in principle for the company to create, produce and market area rugs and accent rugs under the Liz Claiborne Home brand name.


The official launch to the trade is scheduled for the Atlanta International Area Rug Market and Las Vegas Market in January 2014. Items will be available to consumers in mid-2014 at home furnishings specialty retailers and flooring stores.

“Nourison is recognized for the variety and quality of its assortments, and is truly one of the best companies in the industry,” said Virginia Bremer, director of licensing for Liz Claiborne Home. “We view this partnership as an excellent opportunity to expand our home offering and enhance our floor covering line.”
 
The Liz Claiborne Home Collection was launched in 2002 with the introduction of flooring under the Liz Claiborne brand name. The line currently includes furniture, bed, bath and window treatments, blankets and throws, decorative fabrics, flooring and soft tabletop. The area and accent rugs in the line will coordinate with the bedding, bath, furniture and kitchen collections.
 
“We are delighted to begin this partnership with Liz Claiborne Inc,” said Alex Peykar, Nourison principal. “Working together, Liz Claiborne and Nourison will create a distinctive line of area and accent rugs that will complement the other products in the Liz Claiborne Home Collection and enable the consumer to create a coordinated look in every room of her home.”