Named SE Sales director

ATLANTA — Robert Petril Jr. has joined Simon Li Furniture, Trayton America’s China-based factory-direct upholstery division, as sales director for the Southeast, a newly created position.

Petril also is on the corporate merchandising team and reports to Simon Bisbo, vice president of sales and marketing. With nearly 20 years of industry experience, Petril previously held sales positions at Mitchell Gold, Incanto Divani and Natuzzi Americas.

“Robert will contribute significantly to strengthen our offerings and to establish even closer ties with retailers,” said Bisbo.