/Jill Rosenwald licenses with Magenta

Jill Rosenwald licenses with Magenta

By Kara Cox — Home Accents
Products debuted at winter markets

Designer Jill Rosenwald has joined forces with Magenta, a Berkeley, Calif.-based home accent manufacturer, debuting a chic new home collection at the winter markets in Atlanta and New York. Rosenwald, a ceramics designer for more than 20 years, has been recognized for her ability to combine unexpected colors with lively design combinations and patterns.

“The experience of thinking about the new materials combined with Magenta’s can-do attitude really has opened me up as a designer and made me feel free and highly challenged to do what I do best which is of course design,” Rosenwald said.

Rosenwald’s first collection for Magenta includes colorful pieces in ceramics and melamine with snappy flowers and concentric circle patterns. A home accent line of colorful bottles in various shapes and sizes also debuted.

Future collections will include work in paper, metals and a line of fabric table linens to coordinate with her tabletop pieces.

Rosenwald’s first foray into licensed products began with a ceramic collection for Toyo Trading, which launched at the April 2003 High Point market. Her contract with Toyo has since expired. She also designs licensed collections for Homefires, Village Court and Laneventure. She has recently signed with a new licensing agent, David Graff.

“It is important to me to design for companies that are ready for my look,” she said. “Licensing with a designer at the helm is still a very new thing for this industry.”Â