Bedding major Simmons has finalized a licensing agreement with sleep hygiene resource Protect-A-Bed North America to create a Beautyrest branded mattress protector.


The product will be available in sizes ranging from crib to California king with a suggested retail price of $29.99 and up. It will be sold at mattress retailers and home goods retailers.

The Beautyrest mattress protector, using a 100% natural cotton fiber and Protect-A-Bed’s Miracle Membrane, will be a breathable waterproof fabric. According to Simmons, it will act as a barrier and help maintain a clean and healthy sleep environment by adding a layer of protection from stains, dust mites and other debris that can contribute to allergies and asthma.

“Simmons is an ideal partner for Protect-A-Bed because the company understands the importance of clean, hygienic bedding and consumers already associate the Beautyrest name with excellence,” said Lawrence Hirson, managing partner of Protect-A-Bed.

Tim Oakhill, Simmons executive vice president of marketing, said the product will complement Simmons’ already-strong assortment of bedding accessories and will reinforce the company’s commitment to introducing innovative solutions that meet consumer needs.